Christopher Wilcha

Christopher Wilcha

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The Target Shoots First Review


OK
An amusing and lighthearted documentary, courtesy of a video camera-toting college grad who gets his first real job as a marketing "executive" at the Columbia Record Club in New York City -- and takes his camera to work every day. In its spare 80 minutes, there is a little insight into how the record club business makes its money and how little anyone who works there knows about music. While Wilcha tries to create tension by documenting the tension between the suits on the 19th floor (of which he is one) and the creative services peons on 17, the office politics are really nothing new to anyone who's ever worked in a corporation of any size. As I say, amusing and totally watchable, but hardly groundbreaking. Why his boss allowed him to film there, I'll never figure out...
Christopher Wilcha

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