The video is the first of four upcoming releases from Grimmie’s EP ‘Side A’.
The family of former ‘The Voice’ contestant Christina Grimmie, who was tragically killed in June, have unveiled the first of four music videos that the singer had worked on prior to her death. ‘Snow White’ is the first chapter in the series which is titled the Ballad of Jessica Blue, with one video to be released every week throughout August.
The family of Christina Grimmie have released the music video for ‘Snow White’
Explaining the concept behind the videos, Grimmie’s manager Brian Teefey wrote on Facebook: “The "Ballad of Jessica Blue" is retro styled narrative and music video short film. The story follows a young girls journey into self-discovery through her love life, her womanhood and her music.“
"Jessica is at a crossroads in her life. She becomes suspicious of her boyfriend and is gripped by insecurities only to realise that she is doing more damaged to her own heart and future than any relationship ever could. Jessica has an upcoming showcase where she hopes to prove to herself and others that her music is as strong as her desire to be great.
"With the showcase days away she can't seem to put together her set or her songs. Jessica is torn between boyfriend issues, her creative issues and a general feeling of self-doubt. She confides in the people closest to her and they all give her words of wisdom along her path of self-discovery.
“Jessica finds her path by doing what she loves. She sings from her heart.” Grimmie had released EP Side A in February, just months before her untimely death and was reported to have been working on a full-length album to be released by the end of the year.
The 22-year-old died on June 10, after being shot four times while signing autographs at a fan meet and greet after a show in Orlando, Florida. A week later her family held a public memorial in Medford, New Jersey where thousands of fans turned up to pay tribute to the singer.