Christian Audigier has created a "simple" line of unisex shirts for Britney Spears and Madonna.

The French designer - who has worked for the likes of Ed Hardy, Lee, Kookai and Von Dutch - has produced a new collection of shirts for both men and women with his celebrity clientele in mind because he wants to comment on the current economic crisis.

He said: "My new collection 'The Same Guy' is for men and women and totally different from Ed Hardy. All the shirts are uni-coloured, simple and casual. They're easy to wear and come in different colours and washings.

"No more bling and glitter! Heidi Klum, Britney Spears, Madonna, Lady GaGa... they are all going to get my shirts."

The 51-year-old clothesmaker said it felt right to create a less flamboyant and understated line, which is a stripped back version of his previous range.

He told website bunte.de: "The global economic situation has changed - and we all have to comply with that. I wanted to create a less flamboyant collection everyone can afford."

The shirts, which can be purchased in the US from Kitson, Saks Fifth Avenue and Bloomingdales, with prices range from $28 to $92.