The unmistakeable talent that is Cher Lloyd returns with her long-awaited second album 'Sorry I'm Late' on July 28th.
Fresh from her huge US success, for her new album Cher has worked with some of the finest names in contemporary pop. First single 'Sirens' is written by Ina Wroldsen (Shakira, Britney Spears, Little Mix), Rami Yacoub and Carl Falk and produced by Yacoub and Falk (Nicki Minaj, One Direction). It presents a more mature, reflective Cher but with an indelible, anthemic chorus and her voice stronger than ever.
Cher has co-written many of the tracks on the album making it truly personal, including 'Dirty Love' with Shellback ('Want U Back') and Max Martin. Other songs Cher has co-written include 'Sweet Despair' with Jason Evigan (Demi Lovato, Jason Derulo) and The Gossip's Beth Ditto, and 'Killin' It' with Savan Kotecha (One Direction), Tove Lo and her song writing team Ludvig Söderberg and Jakob Jerlström ('Stay High').
Cher Lloyd exploded onto the UK music scene after being discovered on The X Factor in 2011 and hasn't looked back since. Hit singles such as UK No.1 'Swagger Jagger' and the simply massive US smash 'Want U Back' marked her out as a unique personality within the pop world - 'Want U Back' going on to sell almost 3million copies worldwide.
With an ever-growing profile in the US as well, Cher has recently toured with Demi Lovato and features on her newest single 'Really Don't Care', as well as performing with Taylor Swift at Madison Square Garden.