Veteran U.S. broadcaster Charlie Rose was forced to apologise to filmmaker George Butler - after he mistook the documentary maker for a late jazz musician and read out his obituary on TV.
Journalist Rose was paying tribute to the notable figures who passed away in 2008 on his New Year's Eve (31Dec08) TV show on American broadcaster PBS.
He included moviemaker Butler in the line-up - after mixing him up with a record executive of the same name who had died in April (08).
Rose read through Butler's career highs, including his documentary Pumping Iron - which featured Arnold Schwarzenegger when he was an unknown bodybuilder.
TV bosses even showed a tombstone stating Butler was dead.
But the filmmaker did not take offence at the gaffe - and was baffled as to how it happened.
He says, "I am bemused. Charlie did a great job in retracting the huge error. Still, it's very disconcerting."
Rose apologised to Butler for the mistake, adding: "The George Butler who is my friend is alive and well and living in New Hampshire. We apologise to him and his friends, and look forward to having him on the program in the new year."