The Lowe's department store chain has pulled its ads out of CBS's Big Brother series following criticism of an episode in which one of the contestants referred to people with autism as "retards." Although the contestant, Adam Janinski, was taken to task by a fellow contestant for his language, he responded, "I can call them whatever I want. I work with them all day." CBS, although critical of Janinski's comments as well, later disclosed that he works for the United Autism Foundation of Florida. In a statement, Lowe's said that once Janinski's comments were "brought to our attention, we decided not to advertise on [Big Brother] further." John Gilmer, executive director of Autism United, told Advertising Age, "Lowe's is doing the responsible thing."




25/02/2008