It seems counterintuitive but the 1946 Christmas classic It's a Wonderful Life, starring James Stewart, captured the majority of younger viewers on Christmas Eve while reruns of the CBS dramas CSI NY, Csi Crime Scene Investigation, and The Mentalist captured the majority of older viewers. The movie, a Christmas tradition on NBC, averaged 5.3 million viewers for the night and drew a 1.6 rating among viewers 18-49. The CBS dramas averaged 6.8 million viewers but a 1.3 rating among the key demographic group. The success of the movie endured despite the fact that it has been available for free downloading on the Veoh website for more than a year.

28/12/2009