Carly Zucker proved herself out of touch with the credit crunch-hit population as she complained about being too rich.
The I'm A Celebrity
Get Me Out of Here! contestant told fellow jungle resident Brian Paddick that she had suffered from stress from having too large a house and too many possessions.
"Money can be a burden, that's why I got stressed last year," she said, "I had too much too soon. I had a massive house that I couldn't control or clean, it took all day.
"I could choose what I wanted and so I ended up indecisive I can have anything but if you've got a budget to work around it's easier."
The 24-year-old attempted to show some sympathy with people less fortunate than herself, adding: "Of course if all my friends are staying in a three star hotels, I'll stay there.
"I still live a very practical life, if I want something nice like a piece of jewellery I'll wait and ask for it for my birthday, I don't just go out and buy it."
The wife of Chelsea and England footballer Joe Cole, Carly found solace with fellow WAG Nicola McLean to complain about life in the camp.
"I'm not pulling my weight, I don't want to eat, sleep, I don't know what I want. I feel like if I was at home now with Joe I'd feel like it was all a dream," Carly whined.
And Nicola added: "I can't face doing another trial, they seem horrific. I shouldn't worry about that, if I get there and don't want to do it the public will say she's a wuss, I'll probably have to do it. But I am so desperate to leave.
"Imagine if we walked together. F**k it, we're going together and we're flying home tonight," the glamour model joked.