Actress Camilla Belle is lending her support to an African children's charity by becoming its spokesmodel.
The 10,000 BC beauty is the new face of H.E.L.P., a non-profit agency established in Malawi aiming to make a difference by giving kids hope, education, love, protection and the opportunity to make their dreams become a reality.
Belle and organisers at H.E.L.P. have teamed up with the Lori Leavitt Collection to relaunch the jewellery firm's What Love Means campaign, which donates all profits from its Panthera Collection to the children of the impoverished nation.
Belle wears pieces of the jewellery in new advertisements, which promote necklaces, bracelets and rings, among others, with African-inspired designs.
Prices for the collection range from $98 (£71) to $2,050 (£1,495) and are available online at HelpMalawiChildren.org.