Rapper Busta Rhymes has become an unlikely pitchman for a Toyota minivan after making an appearance in a bizarre new commercial for the Japanese firm.
The advertisement, which is shot like a hip-hop video, features the white Neubert family rapping about calling the Sienna vehicle a "swagger wagon", with a young girl opening the clip by stating, "All right. Listen up mother-fathers, this one's about the swagger wagon. I'll wash your mouth out with soap if you call it a minivan. That's a dirty word."
The family of four then rhymes about the highlights of the Sienna model, before Rhymes joins in with lines like, "Trust me, I'm digging your wagon", and adds, "We go across the almanac/ Yeah, I know who be the waviest/ But when it come to this cul-de-sac/ This family is the craziest."
The odd ad spot is an update of Toyota's 2010 promo Swagger Wagon, which featured another white family rapping about the Sienna. That clip became a big viral hit, garnering more than 12.5 million hits on YouTube.com.