The studio is banking on the film's international profits.
Hollywood’s latest effort at Godzilla – arguably the most recognisable monster in cinema history – hits US theaters in just six weeks on May 16. In the lead-up to the premiere, Warner Bros. are amping up their promo efforts with featurettes, a new trailer specifically for Asia (which gives a clear look at the other monster in the film – the “Muto” a mutated species of Kaiju, designed by human enjineers – and a bunch of media appearances by the cast and production team. Teaser trailers, TV spots and sneak peeks at Comic-Con, CinemaCon, SXSW and WonderCon, most recently, have generated a lot of great buzz for the completely revamped version of Godzilla.
With a $160 million projected budget, Warner Bros. are banking on Godzilla’s successful release. So far, the box office predictions look great – according to Variety, early insider estimates are placing Godzilla’s debut in the $60 million plus bracket, with some observers claiming that Gareth Edwards’ reboot could fetch upwards of $70 million on its debut.
Godzilla has a few things going for it. The monster flick should also see a boost in profits thanks to the more expensive IMAX release.
Bryan Cranston and Aaron Paul star in Warner Bros. latest release.
In addition, Warner Bros. has launched a heavy promo campaign in several promo markets and Godzilla’s day-and-date release in 60 foreign markets, hitting nearly every international region except Japan and China, should add a sizeable number to the overall gross. Foreign tallies are expected to double the U.S. grosses, with B.O. projections in the $500 million to $600 million range globally.
However, the monster flick might lose out on a few million because of its unfortunate timing. Godzilla is sandwiched between two highly anticipated sequels from more established brands: Sony’s The Amazing Spider-Man 2, which will have premiered two weeks before, and Fox’s X-Men: Days of Future Past, which hits theaters the following week.
Godzilla - coming in May.
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