New York neighbours of Bruce Willis' new wine bar are roasting a pig named after the actor - to protest the "yuppie" take-over of the city's downtown neighbourhoods.
Willis is the joint owner of the Bowery Wine Company, which launched in Manhattan's East Village last month (Mar08).
The venue is described as "upscale and loungy" - but locals aren't impressed with Willis' presence in the arty neighbourhood.
Activist John Penley, who is planning a protest in August (08), tells the New York Post, "We're getting a pig and we're naming it Bruce."
The pig will be roasted while folk singer David Peel performs his anthem, Die Yuppie Scum!