'Die Hard' actor Bruce Willis has launched his own aftershave range, which has been dubbed the ''manliest'' smelling product in the world.
Bruce Willis' fragrance has been dubbed the "manliest" scent in the world.
The 'Die Hard' actor - who has launched his own aftershave and smellies range called simply 'Bruce Willis' - teamed up with LR Health and Beauty Systems to work on the masculine range, which also includes a hair and body wash, deodorant and an aftershave balm.
A spokesperson from the company said: "I personally feel that the new Bruce Willis fragrance is the manliest scent in the world."
The 55-year-old actor is thrilled with the end results and admits he had "a lot of fun" whilst choosing their ingredients - which eventually consisted of grapefruit, pepper and vetiver.
Bruce said: "The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun.
"The products stand for individuality, uniqueness and sustainability. That's what convinced me, and what unites me with LR."
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