Britney Spears plays two contraSting roles in the video for her latest single Gimme More, which is set to hit the US air waves next week.
On the one hand the singer performs the role of a sexy bad girl, dressed in black with fishnet stockings. She is seen dancing around a pole in the outfit, which incLudes a tight black vest and a studded-belt.
But during the video a blonde Spears is also seen looking on at her alter-ego.
Gimme More is part of her latest album, which is her fifth since her smash-hit Baby One More Time was released in 1998.
Spears, who has sported both raunchy and innocent images during her career, was universally criticised for her performance of the single at last month's MTV video music awards. Nonetheless her record label Jive has backed the singer's latest release.
"Jive is enormously excited about Britney's new album, and we're confident that it will secure her reputation as one of the great recording artists of her time," the company said.
Her label added that they were supportive of the 25-year-old star, who recently lost custody of her two children to her ex-husband, stressing that she had enormous demands on her due to constant media attention.
"There's no question that when performers attain the level of celebrity that Britney has, they tend to be treated by the press and public as if they were cartoon or soap-opera characters, and we forget that theyre actually human beings."
"Britney's a grown woman who makes her own choices, and we respect that. But she faces challenges that most of us can't really imagine," the company added.
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