British singer Boy George is aiming to raise money for victims of hepatitis C by selling specially-created celebrity portraits at auction.
The former Culture Club frontman was moved to help raise awareness of the disease after he discovered three-quarters of sufferers are unaware they have contracted the illness.
He has arranged for several British stars to pose as their favourite celebrity for a photoshoot, and will exhibit the prints in London before auctioning them off in March (11) in aid of The Hepatitis C Trust.
Actress Sadie Frost was snapped as Madonna, TV star Mathew Horne took on the guise of Adam Ant, and singer Paloma Faith posed as Boy George himself for the series of photos.
The Karma Chameleon hitmaker tells U.K. TV show This Morning, "I have just done this exhibition for the hep trust, which is a charity. Apparently 75 per cent of people that have it don't know they have it."