Cult singer/songwriter Bonnie Prince Billy has made an unlikely venture into the world of celebrity fragrances by launching his own scent.

The folk rocker, real name Will Oldham, has released Sanae Intoxicants, a new aftershave which retails for a whopping $220 (£138), reports Pitchfork.com.

A press release describing the fragrance reads: "Underneath the bouquet of the mukhallat, on a warm, Egyptian jasmine, tobacco night, rocks the ancient, romantic rhythm of the Assam oud. Relish in this mystical, swirling dance. It will light up all who surround you."

Billy joins the likes of Justin Bieber, Christina Aguilera, Britney Spears and Usher, who all have their own perfume deals, but he is no stranger to odd investments - earlier this year (12), he also unveiled his own coffee blend, Bonny Billy Blend Kona Rose.