Rockers Bon Jovi are offering fans the chance to see them in concert for just $20 (£12.50).
The Livin' on a Prayer hitmakers are so angry rock fans are often forced to spend hundreds of dollars to see their favourite bands, they have introduced cut-price tickets to their Because We Can Tour next year (13).
Rob Hallett, Bon Jovi's U.K. tour promoter from AEG Live, tells British newspaper the Daily Mirror, "I was delighted when they came to me insisting on ticket prices for the Because We Can Tour next year that enabled all to attend.
"If we are to survive as an industry we need to move away from the elitist image of high prices and even higher secondary prices. After all, rock and roll always was and always should be the music of the people and that means everyone."