Blood Orange is promoting his new album by playing it to fans in his car while driving around the streets of New York City.

The musician, real name Devonte Hynes, has asked devotees to send him a message on if they want to be included on the special trip, which will take place over the weekend (13-14Jul13).

Hynes, who has also performed under the moniker Lightspeed Champion, writes in a post on the social networking website, "For real, if anyone in Nyc (New York City) wants to hear some new Blood Orange music I'll play you the new album in a car driving around the city."