Blake Lively will launch her lifestyle and e-commerce site on July 23.

The 'Gossip Girl' actress has revealed her long-awaited project will go live at the end of the month, according to The New York Post.

The star is yet to announce the name of the website, which is set to feature ''fashionable items'' and handpicked products.

Although further details of the site and its web address are yet to be released, it is expected to be similar to Gwyneth Paltrow's '' and help buyers achieve a ''curated'' and ''one-of-a-kind'' life experience.

Blake previously told Vogue: ''The main element of it is that it's about storytelling, and it's about living a very one-of-a-kind, curated life, and how to achieve that.''

''I have so many passions outside of acting and things that I grew up being good at and that I don't utilise when acting.

''Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor.''

Blake, 26 - who is married to hunky actor Ryan Reynolds - also told The Cut it will include ''a little bit of everything'', including food.

She teased: ''It will be a site. But not necessarily lifestyle. You cannot be around me without talking about food.''