Blake Lively's new lifestyle website is called 'Preserve'.

The 'Gossip Girl' actress confirmed that her long-awaited project will go live at the end of the month last week but failed to reveal the title of the business venture which will feature ''fashionable items'' handpicked by the star.

The site has since released promotional material, labelling the company 'Preserve' and adding that the stunning blonde will feature in ''story-telling'' videos posted online.

The material explains: ''Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site.

''Preserve is all about story-telling through video. Blake will be in some of these videos.''

The site - which is expected to be similar to Gwyneth Paltrow's '' - will go live on July 23 and aims to help buyers live a ''curated life''.

Blake previously told Vogue: ''The main element of it is that it's about storytelling, and it's about living a very one-of-a-kind, curated life, and how to achieve that.''

''I have so many passions outside of acting and things that I grew up being good at and that I don't utilise when acting.

''Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor.''

Blake, 26 - who is married to hunky actor Ryan Reynolds - also told The Cut it will include ''a little bit of everything'', including food.

She teased: ''It will be a site. But not necessarily lifestyle. You cannot be around me without talking about food.''