Rapper WILL.I.AM has hit back at critics who label Black Eyed Peas a pop group - because he thinks the band is definitive hip-hop.

The WHERE IS THE LOVE? star doesn't like pop music and finds it difficult to hear his band - nominated as Best Pop Act at the Brit Awards earlier this month (FEB04) - associated with manufactured groups.

Will says, "Pop ain't music. Pop's a marketing campaign. The CHEEKY GIRLS, that's pop.

"We may sing over melodic beats, but we have a hip-hop sensibility. We hold bands such as De La Soul close to our heart, and that's what makes it hip-hop."

And Will admits he was relieved boyband Busted ended up taking home the Brit Award.

He adds, "I'd have been in a tough place if we'd won that one."

02/03/2004 10:19