The Icelandic singer joins the growing list of artist keeping their music off the streaming service.
You may have noticed that Bjork’s latest album Vulnicura, which landed in January, is yet to appear on streaming services such as Spotify and it doesn't appear the singer is about to change this anytime soon.
Bjork's Vulnicura, not on Spotify
Explaining her decision to withhold the record from streaming services, Bjork told Fast Company, "We're all making it up as it goes, to be honest. I would like to say there's some master plan going on [with the album release], but there isn't. But a few months ago I emailed my manager and said, "Guess what? This streaming thing just does not feel right. I don't know why, but it just seems insane.”
The singer was forced to bring forward the album’s release in January after it leaked online months ahead of its scheduled date. “To work on something for two or three years and then just, Oh, here it is for free. It’s not about the money; it’s about respect, you know? Respect for the craft and the amount of work you put into it,” Bjork continued.
Bjork's stance seems comparable to that of Taylor Swift who pulled her entire back catalogue from streaming services in November 2014, prior to the release of her1989 album.
“I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music,” Swift later told Yahoo. “And I just don’t agree with perpetuating the perception that music has no value and should be free.”
But Bjork hasn’t totally ruled out making her music available one day in the future. “Maybe Netflix is a good model. You go first to the cinema and after a while it will come on Netflix. Maybe that’s the way to go with streaming. It’s first physical and then maybe you can stream it later,” the singer added.
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