James (Phillips) is a geeky misfit who has a sign above his head saying "loser". Literally. After his friend Ian (Grant) commits suicide, he receives a message from him that challenges him to learn how to talk to women. His friends (Leonidas and Grezo) encourage him to try, starting with an awkward chat at Ian's funeral with his school crush Hannah (Atkinson). He then starts a mentorship with cocky motivational speaker Ampersand (Conway), a disciple of womanising writer guru Zeus (Kemp). But this will require changing almost everything about himself.
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