'Lady Day' is to be resurrected as a hologram, using the same technology that brought Tupac to Coachella three years ago.
The late jazz singer Billie Holiday is to be brought back to life on the stage via hologram technology. The owners of the Apollo Theater in Harlem, New York City, have announced that their venue will play host to the groundbreaking technology later in 2015, and offer similar shows using the technique as an ongoing attraction.
Billie Holiday first sang at the Apollo Theater at the age of just 19, and went on to perform there nearly 30 times subsequently, alongside the likes of jazz greats Count Basie and Duke Ellington. She was inducted into the Apollo’s Walk of Fame in April this year, the centenary year of her birth, 56 years after she died in New York City in 1959 at the age of 44.
The venue announced via its website on Wednesday (September 9th) that it was teaming up with tech innovators at Hologram USA, the same company that was responsible for the brief resurrection of Tupac Shakur at the Coachella Festival in 2012, to deliver the unique shows, hopefully at some point around the Thanksgiving Holiday in November. It also plans to make that technology a permanent instalment, making the Apollo the first venue to do such a thing.
Billie Holiday's waxwork at Madame Tussauds
“We are so pleased to employ this dramatic, cutting-edge technology as we continue to find new and innovative ways to celebrate our rich legacy for contemporary audiences,” said president and CEO of the Apollo Theater Jonelle Procope in a statement. “Billie is going to be able to talk about the history of the Apollo. She can take questions from the audience in an interesting way. She can sing some songs.”
Hologram USA’s Alki David also said: “To be able to bring back epic artists on the historic stage that gave them their debuts is mind-boggling, and is exactly why I invested so much into this technology.”
The tech company is also working on being able to revive the likes of Liberace, Buddy Holly, Patsy Cline for similar shows in the near future.