Beyonce models various bikinis and beachwear in her campaign for H&M.
Summer is almost upon us, and Beyonce is making sure we all know it. The R&B superstar recently signed up to be the face of high-street store H&M and the brand has released the first images from Bey's new summer campaign. The singer models an array of bikinis and beachwear, which will no doubt fly off the shelves following its release in May.
Beyonce Modelling Some Pretty Swanky Looking Beachwear For Her New H&M Range
Beyonce, who launches her Mrs Carter tour in Serbia this week, appears to be the perfect match for the Swedish retailer. "What makes these [H&M] pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style," Ann-Sofie Johansson, head of design at H&M, told The Telegraph. The print shows were shot by photographers Inez van Lamsweerde and Vinoodh Matadin, while an upcoming commercial was helmed by Jonas Akerlunda and features a brand new Beyonce track "Standing on the Sun."
"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," Beyoncé commented at the time. The Bow Down singer is the latest high profile name to collaborate with H&M. American singer Lana Del Rey modelled as the star of the retailer's autumn/winter campaign in 2012.
Beyonce's new H&M collection will be available both in-store and online in May. Will you be snapping it up?
Beyonce Models Beachwear For The Spring/Summer H&M Collection