Beyoncé's surprise release her new self-titled album has been selling at incredible speeds since it hit iTunes on Friday (Dec 13th). It has already smashed the iTunes sales record for most downloads after selling more than 800,000 copies in just three days.

Beyonce's new self-titled album will not be sold in Target stores

However, not everyone is happy with the unexpected surprise. The American major retail company 'Target' are refusing to sell the 32 year-olds fifth studio album in its stores.

"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," Target spokesperson Erica Julkowski tells Billboard.

Adding, "While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyoncé's new self-titled album 'Beyoncé.'"

Check out the promo clip for the track 'Superpower' ft Frank Ocean

The new set was released through Columbia records exclusively to iTunes and didn't involve any promotional or pre-sale announcements/advertisements, they will stay the sole seller of the album until retailers across the US begin to receive copies on December 20th.

The album contains 14 tracks and features guest artists such as Drake, Frank Ocean and her husband Jay-Z. The secrecy of the production of 'Beyoncé' became more impressive when the 'Halo' singer released a music video for every track on iTunes on December 13th.

In a video Beyoncé posted on her Facebook page she sheds light on the reason for keeping the release of her new album secret.

"I miss that immersive experience," she says in the clip. "Now people only listen to a few seconds of song on the iPods and they don't really invest in the whole experience. It's all about the single, and the hype. It's so much that gets between the music and the art and the fans. I felt like, I don't want anybody to get the message, when my record is coming out. I just want this to come out when it's ready and from me to my fans."

Beyonce's unexpected new album is selling at a record pace on iTunes