JAY-Z and Beyonce posted photos of baby Blue Ivy for the first time. The photos of baby Blue Ivy were posted on the social networking site Tumblr.
On Friday (11th Feb 2012), Beyonce and JAY-Z opened a Tumblr account at http://helloblueivycarter.tumblr.com, where they posted five photos of the infant, including two with the stars themselves. With the pictures, they posted a message stating: 'We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives', with the note being signed "The Carter Family". The former DESTINY'S CHILD star gave birth to her first child in January but had not revealed any photos publically before.
It is also rumoured that the couple have approached the US Patent and Trademark Office to file a trademark application for Blue Ivy Carter's name, according to the Washington Post. After several parties had tried to file an application but failed, the couple have tried to protect the name themselves. The office had declined both applications, suggesting that Blue Ivy was the name of a 'very famous infant' and that products bearing the name could wrongly imply approval by her parents. It is argued that Beyonce's company BGK Trademark Holdings could be granted the request because parents are authorised to trademark their children's names when they are minors.