Beyonce Knowles is very good at publicising, that's why Pepsi has invested a reported $50m in her - that's the kind of money she's worth. So, when she was spotted on a beach in the same place that one of her dancers cited she was working with H&M, it's not a far cry to think that the other Swedish design powerhouse might be behind Beyonce's appearance there.
According to Vogue she was snapped on a beach in the Bahamas last week, and one of her dancers tweeted "First day of trial in the Bahamas! H&M all set . go." However, as Vogue claims, she deleted it swiftly after - perhaps on gagging orders from top dogs at H&M. They are notoriously secretive, but also have teamed up with some of the biggest names in the world of celebrity to push their brands.
Lana Del Rey came on board last year, and they're still working with David Beckham with his name to an underwear line. Kylie Minogue was a part of an 'H&M Loves Kylie' swimwear range. As well as celebrities they have also worked with some of the world's best fashion designers including Stella McCartney, Viktor and Rolf, Jimmy Choo, Lanvin, Marni and Versace. Beyonce would be a great addition to their prestigious list. Swimwear ranges are often shot during the winter, ready for a summer release - all the evidence points towards Beyonce and H&M's collaboration.
Beyonce's 2013 is already serious busy, and her voice will be appearing in the movie Epic: