Beyonce has launched a new Tumblr page featuring never-seen-before pictures of herself with family members such as husband Jay Z, sister Solange Knowles and nephew Julez. Though the superstar couple try to keep their relationship intensely private, Beyonce has given fans a rare insight into their personal life.
On Thursday (April 5, 2012), she joined the likes of Lady GaGa and Katy Perry in embracing the social media world and told Twitter followers, "Hey World, it's B! I'm so excited to invite you to my new beyonce.com - we've been working hard, and it's finally ready for you XO". Many of her 3.5 million followers checked into the Tumblr account to discover a treasure trove of private moments ranging from Beyonce enjoying the sun in exotic locations, to fooling around on Halloween. In a 15-second video, the visibly pregnant singer walks by a blue ivy tree - which she would later name her first child after.