The Crazy In Love hitmaker has been unveiled as the star of the Swedish retailer's summer 2013 campaign.
Beyonce shot a commercial for the company's latest clothing collection in the Bahamas, and the Tv advert will feature a track called Standing in the Sun, which the singer wrote especially for the promo.
She says of the new deal, "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
Madonna teamed up with the chain to release her M by Madonna range in 2007, while sports hunk Beckham launched his own underwear collection through the store last year (12).