We're not saying it was a ploy by the Hollywood Hype Machine, but...
As far as publicity goes, the leaked Batman vs. Superman trailer may have worked in the movie’s favour. Sure, the early release meant it sort of clashed with the first look at Star Wars: Episode VII, but then this probably means that the superhero showdown will get an extra day of hype, once the actual, legit trailer drops/is released by the studio for real.
The shaky, second-hand recording of the trailer was only on YouTube for minutes, before being taken down, but it was enough to generate pages and pages of coverage, because, you know, content is kind of like gold for entertainment writers.
The trailer is our first real look at Ben Affleck as Batman - but not quite yet.
According to CNN, the trailer had Spanish subtitles and opened with a commentator's voice asking, "Is it really surprising that the most powerful man in the world should be a figure of controversy?"
So it’s not the most exciting start for a superhero flick, but maybe Zack Snyder and co. are going for depth and meaning here.
More: What do we know so far about Batman vs. Superman?
As footage of Superman plays, numerous commentators' voices overlap one another with their opinions of the superheroes, including "We as a population on this planet have been looking for a savior" and "Maybe he's just a guy trying to do the right thing."
Cue Ben Affleck’s face. Cue Batman mask. Batman and Superman coming face to face. Endscene. The trailer, which was meant to be released in IMAX screenings on Monday, was teased by Snyder just a day before the leak. The director tweeted the following snippet on Wednesday.
Batman vs. Superman: Dawn of Justice will be released on March 25, 2016 and stars Affleck as Batman and Henry Cavill as Superman. The film also stars Amy Adams and Gal Gadot.
The planet is in turmoil. Superman is apparently dead and crime rates have surged around...
In the wake of his friend Clark Kent's monumental sacrifice, Bruce Wayne and Diana Prince...
Ben Affleck launched his directing career 10 years ago with his film of Dennis Lehane's...
While this slick dramatic thriller plays with some intriguing ideas and themes, it never actually...
Joe Coughlin was born and raised in a good family, his father was the police...
DC Comics' villains team up for an overcrowded action movie that never quite finds its...
Bruce Wayne knows that the Earth is under threat from evil forces much worse than...
Ben Affleck is cast as Christian Wolff in this new action thriller film The Accountant....
The Suicide Squad was formed by Amanda Waller, the head of Belle Reve Penitentiary and...
After 2013's beefy Man of Steel, director Zack Snyder goes even bigger and darker with...
Every superhero has a dark side and being 100% human, Batman is in doubt over...
When there's nowhere left to turn, the bad guys might just turn out to be...
What happens when two superheroes with vastly differing opinions come head to head? Well, not...
Clark Kent is a reporter for the Daily Planet in his everyday life, but a...