LATEST: Beatles fans are outraged because one of the group's hit songs is soundtracking a diaper commercial in America.
A cover of All You Need Is Love, released in 1967, was chosen by Luv diapers to provide a background for their new TV advert.
But fans are furious the peace track is being used so commercially.
One complains in an internet forum, "This is toilet. Why are they allowed to use an anti-Vietnam war anthem to promote a pants product?"
Liverpool-born Andy Bonnell adds, "I just don't like seeing a Beatles song being used for such trivial things."
Permission was neither granted by, nor needed from, any of the surviving members of the Fab Four, as the rights now belong to music publishing company Sony/ATV.
A spokesperson for Beatles parent company Apple says, "It is out of our hands."