The President of the United States has urged music's biggest stars to ask their fans join in on the fight against sexual assaults and domestic abuse.
President Barack Obama appeared in a short video, which aired during Sunday's 57th Annual Grammy Awards, to appeal to the music industry's biggest stars to help take prevent sexual violence in America.
President Obama asked Grammy artists to help in the fight against sexual violence
Obama's message is the latest announcement in the White House's 'It's On Us,' campaign, which targets the prevention of sexual assaults on college campuses. The administration's campaign, which began in September, already has the backing of college sports leagues and other A-List celebrities.
During the short clip, Obama urged artists at the Grammys to ask their fans to join 'It's On Us,' just like these public figures have, along with 200 colleges and universities, several privates firms and multiple college sports programs.
Obama stressed the importance of the campaign by noting that nearly 1 in 5 women in the U.S. have been raped or attempted rape, and that 1 in 4 women have experienced a form of domestic violence.
"Artists have a unique power to change minds and attitudes, and get us thinking and talking about what matters," he said. "And all of us, in our own lives, have the power to set an example. Join our campaign to stop this violence."
"It's not okay - and it has to stop," Obama added of rape in the clip. "It's on us - all of us - to create a culture where violence isn't tolerated, where survivors are supported, and where all our young people - men and women - can go as far as their talents and their dreams will take them."