With just a couple of weeks until Ava Luna's new album is released, the Brooklyn 5-piece are delighted to share new track 'PRPL'. Album 'Electric Balloon' is set for release on March 10th through Western Vinyl.
The new track sees a more stripped-back sound to the band with Becca Kauffman taking the lead, with her beautifully delicate vocals. Ava Luna have a diversity within their songs that is hard to come across these days presenting something bold and defiant in today's indie music climate.
'Electric Balloon' was recorded by Carlos Hernandez and Julian Fader, both of whom, apart from being in Ava Luna, have gained further recognition as go-to recording engineers within the Brooklyn music community. The album was later mixed by Jimmy Douglass whose lengthy credits include the likes of Justin Timberlake, Aaliyah, Timbaland, Television, Gang of Four, etc. The mix of grit and shine perfectly captures and accentuates their unique blend of doo-wop soul, no wave, and art-pop.
After years of writing and performing, Ava Luna has refined their doo-wop soul meets punk-as-fuck aesthetic into something bold and glaringly defiant in today's indie music landscape. Following the release of their critically lauded first proper full-length 'Ice Level', the band spent an intense two-week period writing and recording in upstate New York. Unlike previous efforts that were meticulously mapped out, the songs that would become 'Electric Balloon' were "a family effort" according to front-man Carlos Hernandez. For the new album, former Columbia composition student Hernandez relinquished the reins a bit, opting for a more organic approach to writing the material for what would become 'Electric Balloon'. As Hernandez explains, it was a "...birth of confidence. I grew closer to my bandmates, began to see the roles of a family playing out. Ethan cooks dinner for all of us, we make lewd jokes, and then 'after-dinner storytelling' takes the form of playing music."
In the wake of 'Ice Level', Ava Luna's sharp edges have melted away just enough, making it easier to connect with their no-wave grooves and soaring harmonies. Distilling everything from James Chance and ESG to contemporaries like Dirty Projectors and Of Montreal, Ava Luna have landed on an aggressively unique sound that still manages to be accessible.
'Electric Balloon' Tracklist:
2. Sears Roebuck M&Ms
5. Plain Speech
6. Electric Balloon
8. Hold U
11. Ab Ovo
Listen to 'PRPL' here: