M.i.a. - Versace Collaboration With M.I.A. Takes Inspiration From The Bane Of The Fashion Industry - Brand Knock-Off
Amid controversy surrounding her career, M.I.A is promoting a new creative endeavor.
Two completely separate ends of the fashion spectrum merge in rapper M.I.A.’s soon-to-be released collection for Versus Versace. M.I.A collaborated with the streetwear brand on a collection of clothes, inspired by the knockoffs she used to wear on the streets of London. You know, before the record deals, mainstream success and legal battles with the NFL.
M.I.A has evolved her own unique style, largely influenced by the days before she reached mainstream success.
The collection features plenty of bright colors, bold patterns and baggy shapes and the marketing campaign looks to be just as aggressive as we’re used to seeing M.I.A. in her performances – which is just fine. In fact, it’s nice to know that the M.I.A. (real name Mathangi Arulpragasam) hasn’t lost the slightest bit of her edge.
This is the second Versace Versus collection.
"I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea," Versace boss Donatella Versace said, via New York Daily News. "The collection is everything that I love about the new Versus Versace - it's fast, loud, unafraid, and brings together the worlds of music and fashion. I can't wait to see people wearing the collection." This is the second collection from the Versus sub-label, which puts the focus on outside talent and digital promotion. The brand’s debut was unveiled in May, when J W Anderson created a unisex runway collection, which debuted in New York City. The new collection will be released online and in selected Versace stores on October 16.
The collaborative collection will hit stores on October 16.