'The Hunger Games: The Exhibition' Plans For Interactive US Tour
Lionsgate will be bringing 'The Hunger Games: The Exhibition' to a town near you!
Love The Hunger Games? Then you won't fail to be excited by this: Lionsgate have just announced a new interactive tour as part of its initiative to extend its global brands and franchises into new lines of business. The 'Hunger Games: The Exhibition' will tour the country, bringing an interactive experience to museums and institutions.
"Now that we've built a critical mass of intellectual property, we're committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate," said Lionsgate's chief marketing officer, Tim Palen.
"We're thrilled to launch this initiative with the U.S. tour of The Hunger Games exhibition, which celebrates the world of The Hunger Games and offers Hunger Games fans an extensive behind-the-scenes look at the movie-making process."
The "state-of-the-art" exhibition will reportedly include authentic props and costumes to give fans of the action franchise a unique glimpse into the post-apocalyptic world of Panem. The Thinkwell Group, one of the world's leading theme park entertainment companies, are designing the exhibition in conjunction with the studios.
Palen also revealed that the show would be closely linked with the local schools' curricula, providing an educational boost whilst encouraging children to interact with the exhibits.
The franchise, which currently stands at two movies, has grossed over $1.5 billion worldwide with two more films still to be released. Jennifer Lawrence has earned praise for her role as Katniss Everdeen in the films but it is not currently known whether the actress will be involved in the exhibition.
'The Hunger Games: The Exhibition' will begin touring the US from summer 2015.
'The Hunger Games: The Exhibition' Will Be Coming To A Town Near You!