Sky Advert Featuring Bruce Willis Banned From UK TV

Subscribe to Bruce Willis alerts

A Sky advert starring Bruce Willis has been banned in the UK by the Advertising Standards Authority (ASA). The organisation claim the advert is not clear on what customers were expected to pay. 

Bruce Willis
Bruce Willis at the Red 2 premiere in London.

A voiceover at the end of the advert suggested the cost for the "unlimited" broadband service was £7.50. This is not the case, as anyone capable of reading the miniscule writing at the bottom of the screen could tell you. The text informed customers that this deal was only available to existing Sky TV customers. 

Therefore, customers wishing to benefit from the "totally unlimited" broadband had to sign up to Sky Talk (calls and line rental) at the cost of £14.50 a month. Then the broadband cost would be added on top of this, bringing the total to £22 a month.  Sky, despite appearances on the advert, claimed in response to the ASA that new customers did not need to purchase Sky TV, the basic package of which is priced at £21.50 a month. However this was not made clear. 

Hence, all in all, customers believing they would be paying £7.50 for the broadband, faced bills of anything beyond £22 a month or even, if convinced to purchase Sky TV, up to £43.50 every month. 

Watch Bruce Willis' banned Sky advert:

One customer complained to ASA stating that the extent to which one had to commit to Sky was not clear. Furthermore that the advert was, despite the prerequisite of already being a Sky customer, was "clearly not directed at existing Sky customers"

In the typical manner of Sky, who is owned by the notoriously unpleasant Rupert Murdoch, they denied their advert was in any way misleading. It went on to claim that the average consumer -evidently with X-Men like vision - could and would read the small print. The ASA addressed this issue, stating that the small print "would by its nature be significantly less prominent than a claim made in a voice-over, and was therefore not an appropriate method of communicating material information relating to the £7.50 price claim."

Not only did the small print have the voice-over to contend with but the vision of Bruce Willis in a dressing gown. The advert shows the Die Hard star marching into a broadband office and leaving with, not only the promise of faster internet, but a woman, which is far more than customers complaining to the ASA or, indeed, Sky received. 

The ASA have ruled that the advert should not appear, on British television, again in its current form. 

Rupert Murdoch
Sky owner Rupert Murdoch at the premiere of Les Miserables in Sydney.

Bruce Willis
Bruce Willis outside the Ed Sullivan Theater in New York, appearing for The Late Show with David Letterman.


Tags: Bruce Willis - Rupert Murdoch

Subscribe to Bruce Willis alerts

More Bruce Willis

'Vice' Teaser Trailer Ushers In The New Age Of Action Heroes

Imagine a world where any possible crime or vice is legal. In the virtual city resort of VICE, that world is a reality. The resort...

Vice Trailer

Imagine a world where all your deepest darkest fantasies can be played out with no repercussions. That's exactly what Julian Michaels' new resort Vice offers;...

Bruce Willis And Emma Heming Are Star Guests At The 2014 Glamour Women of the Year Awards - Part 3

A host of TV and movie stars were spotted arriving at Carnegie Hall in New York for the 2014 Glamour Women of the Year Awards....

Box Office: Sin City 2 Disappoints While Guardians Is Unstoppable

Three new releases for this weekend’s box couldn’t make their presence felt as Guardians of The Galaxy enjoyed another weekend atop the pile. Sin City...


Sin City: A Dame to Kill For Movie Review

It's taken nearly 10 years for filmmaker Robert Rodriguez and graphic novelist Frank Miller to get around to making this sequel, but it was worth...

Bruce Willis Dresses Down Outside 'Letterman'

'A Good Day To Die Hard' star Bruce Willis stops briefly for the cameras as he arrives outside 'The Late Show with David Letterman' studios...

"Sin City" Stars Talk A Big Game Of Female Empowerment, But Will The Movie Deliver?

Sin City: A Dame To Kill For isn’t out until this coming Thursday, August 21, but promotion has been going on for months. Maybe you’ve...

Film Franchises That Go On Forever

The Hobbit trilogy has been criticised by some viewers for having too little content spread too thinly over the course of too many films. Originally,...



Bruce Willis Newsletter

Subscribe to this news alert service to receive news and reviews on Bruce Willis

Unsubscribe | Unsubscribe All