Scarlett Johansson Responds To Criticism Over Involvement In SodaStream Banned Super Bowl Commercial [Video]

Super Bowl commercials are some of the most sought after airtime of the television year, as it means millions of people will see your product.

So it must have been a huge blow to SodaStream, makers of a home soda-maker machine, to have their commercial banned by Fox.

The very sexy Scarlett Johansson stars in the new ad, but it wasn't banned for any provocative or inappropriate content, it was rejected for another reason.

According to USA Today, the commercial was banned because it uttered the words "Sorry, Coke and Pepsi."

In the commercial, Johansson is in dressing room wearing a bathrobe, she then walks towards a SodaStream product and then makes her own soda. While sucking on a star seductive, she whips off her bathrobe before saying the controversial line, which is considered unsuitable by Fox.

The company's CEO Daniel Birnbaum said to USA Today, "What are they afraid of? Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American."

Fox and PepsiCo have not commented on the matter, but a spokeswomen for Coca-Cola has said, "I can confirm we did not pressure Fox. Other than that, we don't comment on our competitors' efforts."

Johansson is also receiving a lot of scrutiny for partaking in the ad. SodaStream operates a factory in the Israeli settlement in the West Bank, and as it is a poverty stricken area, it attracts many critics including Oxfam, which the actress is an ambassador for.

Scarlett released a statement to The Huffington Post defending her partnership with the company.

The statement read, "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits, and equal rights."

She added, "I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them."

Watch the banned commercial below


Contactmusic

Tags: Scarlett Johansson

Advertisement

More Scarlett Johansson

Demi Lovato Praises Beyonce & Kim Kardashian For Revolutionising Perceptions Of Beauty

Demi Lovato has credited Beyoncé and the Kardashians with revolutionising how we perceive beauty. The 22-year-old singer recently posted an image on Instagram showing how...

'Lucy' Merges Bessons' Obsessions: Action, and Beautiful Women

Luc Besson is clearly a cinematic force to reckon with, invading our cinemas this year as a producer (The Homesman) and writer (3 Days to...

'Lucy' Is Fantastic, But There Will Be No Sequel, Says Besson

Director Luc Besson has generated modest acclaim for his action-thriller Lucy, though the Frenchman says it is unlikely there will be a sequel. Fans of...

Lucy Movie Review

Luc Besson gleefully combines two of his favourite movie elements - fit women and wildly insane action - in this raucous guilty pleasure. It's almost...

Advertisement

DiCaprio, Johansson, Laurie: A Sneak Peak At Celebrity Auditions

TV and film superstars often don’t seem like real people. They live on a screen in our front room, or occasionally on a bigger screen...

Reviews: Scarlett Johansson Saves Luc Besson's Messy "Lucy"

Let’s talk about Lucy. Luc Besson’s latest sci-fi/action/horror/mess has so far been described as anything from unscientific to outlandish to downright laughable. So far critics...

Bill Murray Signs On To Voice Baloo In Jon Favreau’s Star Studded ‘Jungle Book’ Remake

Bill Murray has become the latest addition to the already star studded voice cast of Disney's upcoming Jungle Book remake. Murray will reportedly be lending...

Ariana, Zooey, J-Lo, Miley! When Actresses Become Songstresses

There seems to be a special musical buzz in the entertainment business at the moment reserved for screen actresses who are wanting to spread their...

Advertisement

Comments

Dom Magister's picture

Dom Magister

Perhaps you would like to fix the title? "Scarlett Johansson has finally addresses her involvement with SodaStream after being heavily scrutinised for supporting a company with a factory in an Israeli settlement on West Point" I think you mean on the West Bank?

7 months 6 days ago
Report
View Comments

Scarlett Johansson Newsletter

Subscribe to this news alert service to receive news and reviews on Scarlett Johansson

Unsubscribe | Unsubscribe All