Scarlett Johansson Responds To Criticism Over Involvement In SodaStream Banned Super Bowl Commercial [Video]

Subscribe to Scarlett Johansson alerts

Super Bowl commercials are some of the most sought after airtime of the television year, as it means millions of people will see your product.

So it must have been a huge blow to SodaStream, makers of a home soda-maker machine, to have their commercial banned by Fox.

The very sexy Scarlett Johansson stars in the new ad, but it wasn't banned for any provocative or inappropriate content, it was rejected for another reason.

According to USA Today, the commercial was banned because it uttered the words "Sorry, Coke and Pepsi."

In the commercial, Johansson is in dressing room wearing a bathrobe, she then walks towards a SodaStream product and then makes her own soda. While sucking on a star seductive, she whips off her bathrobe before saying the controversial line, which is considered unsuitable by Fox.

The company's CEO Daniel Birnbaum said to USA Today, "What are they afraid of? Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American."

Fox and PepsiCo have not commented on the matter, but a spokeswomen for Coca-Cola has said, "I can confirm we did not pressure Fox. Other than that, we don't comment on our competitors' efforts."

Johansson is also receiving a lot of scrutiny for partaking in the ad. SodaStream operates a factory in the Israeli settlement in the West Bank, and as it is a poverty stricken area, it attracts many critics including Oxfam, which the actress is an ambassador for.

Scarlett released a statement to The Huffington Post defending her partnership with the company.

The statement read, "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits, and equal rights."

She added, "I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them."

Watch the banned commercial below


Tags: Scarlett Johansson

Subscribe to Scarlett Johansson alerts

More Scarlett Johansson

Scarlett Johansson Opens Up About How Motherhood Is "Magical And Exhausting"

Scarlett Johansson welcomed her first child, a baby daughter called Rose Dorothy, with then-fiancé Romain Dauriac this past September, and although she is still getting...

Scarlett Johansson Admits Motherhood Is Exhausting

Scarlett Johansson welcomed her first child, a baby daughter called Rose Dorothy, with then-fiancé Romain Dauriac this past September, and although she is still getting...

Scarlett Johansson Secretly Tied The Knot With Romain Dauriac In October

Scarlett Johansson nearly pulled off the impossible as she reportedly tied the knot with her French fiancé Romain Dauriac in Philipsburg, Montana, in October, and...

Daniel Bruhl Reportedly Cast In 'Captain America: Civil War' In Unspecific Role

Daniel Bruhl has reportedly been cast in the next Captain America film entitled Captain America: Civil War.Daniel Bruhl has been cast in Captain America: Civil...


Avengers: Age Of Ultron Trailer

The Avengers may be feeling like they are capable of anything after saving New York City from Loki's rampage and returning the deadly Tesseract to...

Avengers: Age Of Ultron Trailer

A lot has happened since the Battle of New York. The world was attacked by Norse God, Loki (Tom Hiddleston), causing a united force of...

So Who Leaked the 'Avengers: Age of Ultron' Trailer?

The first trailer for The Avengers: Age of Ultron - likely to be one of the biggest grossing movies of all time - has been...

Scarlett Johansson To Star In 8-Part Drama Adaptation Of Edith Wharton's 'The Custom Of Country'

Scarlett Johansson is making the jump from the big screen screen to the small when she stars in an adaptation of novelist Edith Wharton's The...



Dom Magister's picture

Dom Magister

Perhaps you would like to fix the title? "Scarlett Johansson has finally addresses her involvement with SodaStream after being heavily scrutinised for supporting a company with a factory in an Israeli settlement on West Point" I think you mean on the West Bank?

10 months 3 weeks ago
View Comments

Scarlett Johansson Newsletter

Subscribe to this news alert service to receive news and reviews on Scarlett Johansson

Unsubscribe | Unsubscribe All