Rihanna's Perfume Poster Restricted for Being "Sexually Suggestive"

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A poster for Rihanna's Rogue perfume has been given a "placement restriction" in the UK after the Advertising Standards Authority (ASA) said the image was "sexually suggestive." The shot sees the singer lying topless on the floor with her legs raised against the bottled fragrance. It was shot by photographer Mario Sorrenti.

RihannaRihanna at the CFDA Awards

Though the image received only one complaint - in which a person said it was demeaning to women - the ASA deemed that Rihanna's pose was "provocative" despite agreeing that her facial expression was one of "defiance rather than vulnerability."

"We considered that the overall impression of Rihanna created by the ad was one of confidence," a statement on the ASA website said.

"We concluded that the ad was unlikely to be demeaning to women or to cause serious or widespread offence."

"While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative," the ASA continued.

"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."

The timing of the restriction is somewhat ironic, given Rihanna attended the CFDA Awards in New York on Monday (Monday 2 June) in one of the most revealing outfits ever to grace a red carpet. 

More: see our full picture gallery of Rihanna from the CFDA Awards

RihannaRihanna at the CFDA Awards


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