Sportswear by Ri-Ri is coming our way…
While we’re still waiting on her 8th album to drop it seems Rihanna has gone out and got herself a whole new job! The 26 year old singer has just been named as the new creative director for sports brand Puma and will be overseeing the brand’s whole women’s line, including apparel and footwear.
Rihanna is Puma's new creative director
Ri-Ri will also be acting as a brand ambassador, alongside sprinter Usain Bolt and footballer Mario Balotell and will feature in next year’s autumn/winter ad campaign. The singer will be in good company as Beyonce's sister Solange Knowles has also recently collaborated with the brand, on a footwear range.
More: Could A New Rihanna Record Be About To Drop?
“Signing Rihanna is a fantastic step for Puma,” says Puma’s chief executive officer Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand.
“With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
More: Rihanna Visits The White House And Finds Her Inner Kerry Washington
Rihanna certainly seemed happy to share the news of her new position. The singer captioned a picture on herself on Instagram ‘Hello #PUMA’, before following with a series of images including one of a pair of white sneakers and another where she appeared to be signing on the dotted line for the brand.
There's no word yet on when Rihanna's designs will hit stores but one things for sure, we can't way. The bad girl herself designing sportswear? This has got to be good.
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