News Channels Go Head To Head In Royal Birth Coverage

The coverage of the royal birth has been extensive, with multiple channels clawing at ratings. The winner was somewhat unexpected though – ITV reeled over 7 million people into their baby broadcast, more than twice the numbers, tuning in to the BBC – 3.3 million, according to the Guardian. The early morning ITV news, which was extended from 30 to 60 minutes, to catch the Duke and Duchess of Cambridge leaving St. Mary’s hospital, averaged 5.4 million viewers and a 28.6% audience share – a staggering number for the time slot.

Prince William, Kate Middleton, St, Mary's Hospital
Footage of the royal couple continues to flood most news channels.

The BBC were a bit less flexible with scheduling, resulting in a half hour royal baby news block inserted right into The One Show: Best of Britain (with an average of 2.8% million viewers.) Umfortunately, the switch did nothing to improve ratings and the broadcast averaged just 3.3 million or 16.7% over the following 15 minutes.

Prince William, St Mary's Hospital
ITV was the winner on the day, but the BBC is steadily gaining back the lead.

Clearly, ITV’s coverage of people in front of a hospital was far better than the BBC’s cover of people in font of a hospital – or at least viewers seem to think so. The BBC had the better numbers when it came to the 10pm news bulletins, averaging 5 million and a 25.5% share against 2.3 million and 12.2% for ITV's News at Ten.

Kate Middleton, Prince William, St. Mary's Hospital
People were glued to their TV sets, to catch footage of a door or, if they were lucky, the royal bundle.


Contactmusic

Tags: Prince William - Kate Middleton

Advertisement

More Prince William

Wimbledon 2014: Samuel L Jackson, Hugh Jackman & Keira Knightley Watch Epic Men's Final [Pictures]

Celebrities flocked to South London over the past fortnight to see the stars of the tennis court compete at Wimbledon. Stars from around the world...

Pippa Middleton Discusses Being "Publicly Bullied", Her "Dear" Nephew Prince George, And "Unexpected" Royal Wedding Attention

Pippa Middleton has finally opened up on plenty of subjects that have been the subject of media speculation for some time. The 30 year-old sister...

Kate Middleton To Cheer On Tour De France Teams At Opening Ceremony

Cycling is certainly the sport du jour and is gripping the nation with Britons out on their bikes enjoying the warmer weather and planning Tour...

Kate Controversy: Duchess of Cambridge Forced To Hire "Female Minder" To Maintain Privacy

You know the paparazzi have gone overboard, when Kate Middleton has to hire a minder to make sure her privacy isn’t invaded. That happened this...

Advertisement

Prince William Hosts Star-Studded Gala, Thanks Ralph Lauren For New Breast Cancer Ward

Prince William is definitely in one of our top two favourite royals (Prince Harry’s in there too, we just can’t decide which of the brothers...

Prince William Flies Coach After Attending Friend's Memphis Wedding

Prince William is quite the frugal royal.The Duke of Cambridge doesn't always act or get treated like the heir to the throne.William shocked fellow travellers...

Princes Harry And William Continue US Tour, Attend Guy Pelly's Memphis Wedding

Princes Harry and William’s trip to Graceland in the US to attend Guy Pelly’s wedding might have slipped under the media radar, if it wasn’t...

He's Got Prince William and Harry At His Wedding, But Who Is Guy Pelly?

Princes’ William and Harry are about to jet off to the States for the wedding of their good friend Guy Pelly this weekend. Pelly has...

Advertisement

Comments

Prince William Newsletter

Subscribe to this news alert service to receive news and reviews on Prince William

Unsubscribe | Unsubscribe All