News Channels Go Head To Head In Royal Birth Coverage

The coverage of the royal birth has been extensive, with multiple channels clawing at ratings. The winner was somewhat unexpected though – ITV reeled over 7 million people into their baby broadcast, more than twice the numbers, tuning in to the BBC – 3.3 million, according to the Guardian. The early morning ITV news, which was extended from 30 to 60 minutes, to catch the Duke and Duchess of Cambridge leaving St. Mary’s hospital, averaged 5.4 million viewers and a 28.6% audience share – a staggering number for the time slot.

Prince William, Kate Middleton, St, Mary's Hospital
Footage of the royal couple continues to flood most news channels.

The BBC were a bit less flexible with scheduling, resulting in a half hour royal baby news block inserted right into The One Show: Best of Britain (with an average of 2.8% million viewers.) Umfortunately, the switch did nothing to improve ratings and the broadcast averaged just 3.3 million or 16.7% over the following 15 minutes.

Prince William, St Mary's Hospital
ITV was the winner on the day, but the BBC is steadily gaining back the lead.

Clearly, ITV’s coverage of people in front of a hospital was far better than the BBC’s cover of people in font of a hospital – or at least viewers seem to think so. The BBC had the better numbers when it came to the 10pm news bulletins, averaging 5 million and a 25.5% share against 2.3 million and 12.2% for ITV's News at Ten.

Kate Middleton, Prince William, St. Mary's Hospital
People were glued to their TV sets, to catch footage of a door or, if they were lucky, the royal bundle.


Contactmusic

Tags: Prince William - Kate Middleton


Editors Recommendations

Could Meg Ryan Re-Launch Career With 'How I Met Your Mother' Spin-off?

Meg Ryan could be headed for a career revival with her latest gig – narrating the...

Could Meg Ryan Re-Launch Career With 'How I Met Your Mother' Spin-off?

It's That Time Of Year Again! New Orleans Jazz Festival Returns With Another Two Weekends Of Music Mythology

It's that time of year again where New Orleans go all out to prove they are one...

It's That Time Of Year Again! New Orleans Jazz Festival Returns With Another Two Weekends Of Music Mythology

Cameron Diaz Has Felt "Betrayal" When Cheated On In The Past

Cameron Diaz is considered one of the hottest actresses in Hollywood today...

Cameron Diaz Has Felt

Banksy Breaks Silence to Condemn 'Stealing Banksy' Exhibition

After weeks of shadowy new works, Bristolian street artist Banksy has broken his...

Banksy Breaks Silence to Condemn 'Stealing Banksy' Exhibition

'Lost' Collection of Andy Warhol Paintings Found on Amiga Floppy Disks

Art historians have recovered a 'lost' collection of Andy Warhol paintings on 30-year-old Amiga...

'Lost' Collection of Andy Warhol Paintings Found on Amiga Floppy Disks

Most Offensive? Avril Lavigne's 'Hello Kitty' or Alison Gold's 'Chinese Food'?

Avril Lavigne has fought back against the critics who have labelled her music video...

Most Offensive? Avril Lavigne's 'Hello Kitty' or Alison Gold's 'Chinese Food'?

Missing 'Orange Is The New Black'? Here's The Season 2 Preview

It’s almost Orange Is The New Black time and Netflix is celebrating by releasing...

Missing 'Orange Is The New Black'? Here's The Season 2 Preview

After Mercury Snub, London Grammar Score Ivor Novello Nomination

Last year, the bookies had London Grammar as the 6/4 massive favourites to win...

After Mercury Snub, London Grammar Score Ivor Novello Nomination

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?

Congratulations to Jodie Foster and Alexandra Hedison, who just tied the knot this week!...

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?


More recommendations

Comments

Prince William Newsletter

Subscribe to this news alert service to receive news and reviews on Prince William

Unsubscribe | Unsubscribe All