Nelly's 'Hot in Herre' Played Over and Over As Radio Station Market Their Rebranding

It all started at 3pm on Friday afternoon (March 14). Nelly’s popular track, ‘Hot in Herre” started playing – a nice little 3pm treat, many listeners would have thought to themselves. But this was part of something far more cynical. The song has been played on a constant loop as part of a marketing campaign, which will see Latino Mix FM 105.7 rebranded as Hot 105.7.

NellyIs Nelly getting some unexpected publicity?

We checked and it’s still playing right now. Based on some simple and potentially flawed maths, it’s been playing for around 70 hours, which would make the total number of plays – considering the song is around 4 minutes long – 1050. They’ve played Nelly’s Hot in Herre one thousand and fifty times. Approximately.

Of course, when Twitter users found out they were looping Nelly’s famous song, things started trending. People started talking about their addiction to the station, saying they simply ‘can’t not’ listen anymore. Others commented on their increased knowledge of the song’s lyrics. Makes sense.

There were also many theories expounded as to why the song was on loop, like an angry DJ who had either quit or been sacked, and decided to utilise his own brand of Nelly-based revenge. Or technical difficulties, which is a pretty tough one to believe when you consider how easy it would be to fix that particular problem. Is dead air better then constant Nelly?

Watch the video for Nelly's 'Hot in Herre', unless you've been listening to Latino Mix FM 105.7

Songs on repeat on the airwaves isn’t a new thing. The Toronto radio station Indie 88 “soft launched” at noon on July 31, and tested its signal at an FM frequency that has been silent for over two years. But before it kicked off with regular programming, those who bothered to tune in were subject to one song and one song only, over and over and over again: Rick Astley’s 1987 hit “Never Gonna Give You Up.” FOR ONE WHOLE WEEK. The move is known as “stunting”

More: Nelly forced 50 Cent to apologise to Ashanti. 

More: Nelly suggests Miley Cyrus is the next Madonna.


Contactmusic

Tags: Nelly


Advertisement

Editors Recommendations

Ok, So It's Official: 'Guardians of the Galaxy' Is Best Marvel Movie, Ever

Guardians of the Galaxy is still three weeks ago from hitting cinemas...

Ok, So It's Official: 'Guardians of the Galaxy' Is Best Marvel Movie, Ever

Toronto Film Festival Unveils Line-Up

David Cronenberg's new film Maps to the Stars which stunned critics at Cannes and features...

Toronto Film Festival Unveils Line-Up

Lucy - Luc Besson Featurette

The cast and crew of 'Lucy' - actors Scarlett Johansson, Morgan Freeman and Amr Waked, and producer...

Lucy Trailer

Comic-Con 2014 For TV Nerds: Five Unmissable Panels

It’s that time again! Time for Comic-Con to make life a little bit weirder – and better..

Comic-Con 2014 For TV Nerds: Five Unmissable Panels

Everything We Know So Far About ‘Downton Abbey’ Season 5

Everyone’s favourite period drama of manners, ‘Downton Abbey’ is heading back...

Everything We Know So Far About ‘Downton Abbey’ Season 5
Advertisement

Sam Smith Beaten By Lana Del Rey To Billboard No.1

Besides a promising musician, Sam Smith’s debut record has also shown him to...

Sam Smith Beaten By Lana Del Rey To Billboard No.1

What's Happening With 'Iron Man 4'? Robert Downey Jr. Too Pricey? Colin Farrell To Step In?

If you can be sure of one thing, it’s that Marvel will keep putting out...

What's Happening With 'Iron Man 4'? Robert Downey Jr. Too Pricey? Colin Farrell To Step In?

Latitude Gratitude: Damon Albarn is Thankful of "Brave" Festival

Damon Albarn isn’t exactly a stranger to playing in front of huge crowds at...

Latitude Gratitude: Damon Albarn is Thankful of


More recommendations

Advertisement

Comments

Nelly Newsletter

Subscribe to this news alert service to receive news and reviews on Nelly

Unsubscribe | Unsubscribe All