TNT's Upcoming "Mob City" To "Air" First Episode Over Twitter - 140 Characters At A Time

Social media isn’t on the rise any more, it’s booming and taking over in new and creative ways, as TNT’s promotional stunt for their upcoming Mob City demonstrates. The channel will promote its “three-week television event,” by tweeting out the script for the first episode, in its entirety, 140 characters at a time.

Jon Bernthal, Expo Canada
Jon Bernthal stars in this inovative (at least in its promotion) drama.

We wouldn’t worry about spoilers though, since even followers of the show’s Twitter (@MobCityTNT) probably won’t be able to keep up with the hundreds of statuses this is bound to produce. The “adaptweetion” will go live line by line, two days before the premiere, the network has announced, via Deadline. The project, a collaboration between TNT and Deutsch NY is a 1940s period series, focusing on 1940s Los Angeles.

Milo Ventimiglia, That's My Boy Premiere
Alongside him is the always expertly coiffed Milo Ventimiglia.

It is a “gritty crime drama,” as the title so helpfully suggests. Of course, Twitter users won’t get the full story, as the peculiar adaptation will end just before the big plot twists at the end of the first episode. It is intended as an interactive experience, with lead actors Jon Bernthal (@jonnybernthal), Milo Ventimiglia (@miloventimiglia) and Ed Burns (@edward_burns) adding their own voices to the online conversation.

And, since the innovative promo campaign is effectively just a teaser, viewers who have had their appetites sufficiently whetted, will be able to tune into the series premiere on TNT – December 4 at 9PM.

Ed Burns
Rounding out the principal cast is Ed Burns.


Contactmusic

Tags: Jon Bernthal - Milo Ventimiglia - Ed Burns

Advertisement

More Jon Bernthal

Fury - International Trailer and Featurette Trailer

During April, 1945, the final month of World War Two, the Allied Forces are making their final push into German territory. With the recent death...

Could Brad Pitt's 'Fury' Win Oscar for Best Picture in 2015? [Trailer + Pictures]

The explosive first trailer for David Ayer's World War II movie Fury starring Brad Pitt has rolled out online. The movie follows army sergeant Wardaddy...

Fury Trailer

Wardaddy is an army sergeant with years of experience in the horrors and victories of war. He's one of the most effective and most courageous...

Finally, a Real Look at Brad Pitt's 'Fury' at E3

We don’t hear much about Brad Pitt’s upcoming World War II drama, Fury – apart from whispers of discontent from the locals, anyway. But finally,...

Advertisement

Grudge Match Movie Review

It's a little annoying that this high-concept marketing project (Rocky vs Raging Bull!) is as entertaining as it is: we want to hate it, as...

The Wolf of Wall Street Movie Review

At age 71, Martin Scorsese proves with this riotous romp that he's one of the most energetic, audacious filmmakers working in America at the moment....

The Wolf Of Wall Street Trailer

It's a wild ride of drinking, drugs, debauchery and deception when the ambitious Jordan Belfort decides that he wants to be one of the rich...

Boy, Are We Happy to Have You Back in TV with 'Mob City,' Frank Darabont

He played a huge part in bringing The Walking Dead to TV screens, and contributed to the best parts of the zombie drama; he wrote...

Advertisement

Comments

Jon Bernthal Newsletter

Subscribe to this news alert service to receive news and reviews on Jon Bernthal

Unsubscribe | Unsubscribe All