Jay-Z Defends His Continued Partnership With Barneys' With A New Statement

Jay-Z has come under fire for continuing his collaboration with upscale department store Barneys' after the store came under fire after its New York branch was accused of racial profiling against two black customers. The incident sparked outrage from a number of Americans and there were widespread calls for any black person working with the company to leave them high and dry. Shawn Carter had other plans though.

Jay-Z in concert
The rapper will continue to work with the fashion chain

As the rapper and businessman explains on his official Life + Times website, he insists that there is no reason for him to bow down to public pressure and terminate his contract with Barneys', citing his involvement with the firm as a potential tool for good in re-shaping the brand. Although admitting that the ongoing racial preoccupation surrounding the store is a damaging one, he continued to defend his own involvement and the company itself.

Jay-Z live
Jay wants to use his position to ensure these types of events never happen again

"While I await the findings of the Attorney General’s Office, I have agreed to move forward with the launch of BNY SCC collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling," Jay wrote on his site. He continued, "I am in a unique position to use my voice to affect change to this disturbing issue. The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on."

Jay went on to explain that his involvement with Barneys' was only ever initiated to benefit The Shawn Carter Foundation, and insisted that this is still his aim. He added that, rather than only giving the initially planned 25% of profits to the foundation, he will now donate all profits from his collection to the campaign.

His latest explanation comes some time after he originally defended his ongoing work with the fashion chain, in a statement in which he claimed he was being "demonised."

Jay Z
The rapper claims he is being "demonised"


Contactmusic

Tags: Jay Z

Advertisement

More Jay Z

We Defy You To Keep A Straight Face With Sia's Rendition Of 'Annie' Song 'You're Never Fully Dressed Without A Smile' [Video]

If anything's going to cheer you up today, let it be the heartwarming video for Sia's rendition of 'Annie' song 'You're Never Fully Dressed Without...

Musicians, Celebrities And World Leaders Unite To Fight Poverty At Global Citizen Festival

So there’s SXSW for the hipsters, Coachella for the fashionable crowd… and then there’s the Global Citizen music festival, which has a different vibe altogether....

HBO's "On The Run" Special Has Us Teary-Eyed And Loving Everything About The Carter Family

Yes, yes, yes, yes, yes. Beyonce and Jay Z’s On The Run special on HBO was everything we wanted it to be and more. The...

Jay-Z Hints Beyonce Is Pregnant With Their Second Child?

Jay-Z set the rumour mill working overtime when he appeared to slightly alter the lyrics to 'Beach is Better' whilst performing in Paris on Friday...

Advertisement

Beyonce and Nicki Minaj Team Up For Flawless Performance In Paris

Beyonce gave fans at her Paris concert an extra special treat on Friday night when rapper Nicki Minaj joined her on stage for a...

Beyonce Shares Backstage Video From MTV VMAs Featuring An Appearance From Blue Ivy

Beyonce has treated fans to a special look at just what went into making her MTV VMAs performance so spectacular by sharing a backstage video....

So, How Did the Queen of Pop Spend Her Birthday?

When you're Beyonce, a Tesco's Finest cake and bottle of Cava just won't cut it when it comes to birthday celebrations. It has to be...

Kanye West Goes Off At Jay Pharaoh At Made In America... And He Might Have A Point

So Jay Pharaoh’s Kanye West impersonation from the VMAs is still fresh in everyone’s mind, right? Cool. Just checking. Apparently it was still on West’s...

Advertisement

Comments

Jay Z Newsletter

Subscribe to this news alert service to receive news and reviews on Jay Z

Unsubscribe | Unsubscribe All