Confirmation: Felix Kjellberg AKA PewDiePie Really Is Living The Dream

The YouTube sensation that is PewDiePie has attracted nearly 30 million subscribers to his channel on which he essentially plays video games and lets people watch him. It’s a simple concept, but one that reportedly nets the Swedish entrepreneur $4m per annum in advertising sales.

Felix Kjellberg’s story is straightforward: as a geek with a penchant for video games and showing off, he decided to film himself playing some popular titles. When his target audience – mostly young teenagers – cottoned on to his playful, often goofy online persona, the phenomenon started. Now The Wall Street Journal are publishing profiles on him.

PewDiePiePewDiePie attends the Social Star Awards in May 2013 in Singapore. (Photo by Suhaimi Abdullah/Getty Images)

"Unlike many professionally produced shows, I think I've established a much closer contact with my viewers, breaking the wall between the viewer and what's behind the screen," he said. "What I and other YouTubers do is a very different thing, it's almost like hanging around and watching your pal play games. My fans care in a different way about what they are watching."

He is 24-years-old and only started his enterprise 5 years ago, but now attracts $4m per year in advertising sales, of which the vast majority is profit, given the one-man nature of his show. 

More: Diablo III and The Last Of Us combine

But his prominence on YouTube does unsettle him: "It's cool to have this kind of influence, but at the same time it's kind of scary," Kjellberg said. "I'm so central to YouTube now, and that puts me in the spotlight and raises a lot of questions like 'Why is he so big? I'd much rather prefer to have something like 5 million subscribers."

His good looks, huge earnings and desirable working day could put PewDiePie in line for some seriously jealous glances, but those who know him often describe the young self-starter as humble and down to earth. And he regularly turns down the chance to do interviews, despite huge interest from around the globe. He is also involved in a number of charities, giving generously to Charity: Water Campaign, WWF and Save The Children. 

More: Finally, a real look at Brad Pitt's 'Fury' at E3


Contactmusic

Tags: Atmosphere


Advertisement

Editors Recommendations

Kiefer Sutherland Issues Professional Response To Freddie Prinze Jr.'s "Unprofessional" Criticism

The 47 year-old actor only had fond memories of working with Prinze Jr...

Kiefer Sutherland Issues Professional Response To Freddie Prinze Jr.'s

Jessie J's New Single "Bang Bang" Is A Summer Playlist Staple

Ariana Grande is checking off rap babes to collaborate with one by one...

Jessie J's New Single

Reason #23435 To Like Chris Pratt - "Guardians Of The Galaxy" Star Connects With Fans At Charity Screening

Chris Pratt may just be the best human – in Hollywood, anyway. The Guardians...

Reason #23435 To Like Chris Pratt -

Zayn Malik told to kill himself after controversial tweet

One Direction’s Zayn Malik has attracted enormous criticism on Twitter after simply...

Zayn Malik told to kill himself after controversial tweet

La Toya Jackson - Feels Like Love

La Toya Jackson is re-booting her showbiz career with a brand new music video for latest single...

La Toya Jackson - Feels Like Love Video
Advertisement

Quentin Tarantino Confirms That 'The Hateful Eight' Will Be Made For Big-Screen

Quentin Tarantino seems to have had a change of heart against the individuals...

 Quentin Tarantino Confirms That 'The Hateful Eight' Will Be Made For Big-Screen

Allegations of sexual harassment at Comic-Con

A group of young women from Philadelphia that founded a website titled...

Allegations of sexual harassment at Comic-Con

Ashton Kutcher And Mila Kunis Are Set To Tie The Knot Next Year

Excited fans first heard the news that former 'That 70's Show' co-stars...

Ashton Kutcher And Mila Kunis Are Set To Tie The Knot Next Year


More recommendations

Advertisement

Comments

Atmosphere Newsletter

Subscribe to this news alert service to receive news and reviews on Atmosphere

Unsubscribe | Unsubscribe All