Fragrance Company Apologizes For Airing Paul Walker Commercial

A fragrance company has come under fire for airing an ad starring Paul Walker less than a day after he died. The company, Davidoff, ran the ad during a UK soccer match on Sunday (December 1). Walker died in a car crash on Saturday afternoon (November 30).

Paul Walker Fast and Furious PremierePaul Walker At The Fast and The Furious Premiere in London.

After the mistake, the company issued a statement about their long-term relationship with Walker.

"We send our deepest and most sincere condolences to Paul's family, friends and fans around the world," CEO Michele Scannavini said to E! News. "We are working quickly to suspend all of our ads featuring Paul out of respect to his family and friends. We apologize for any upset that may have been caused by those that were aired subsequent to his death."

The ad aired at the soccer game was shot years ago, but Walker continued to work with the company. He was involved in a photo shoot for the brand as recently as September.

The partnership showed Walker's charitable side, and his love for the ocean. According to the Huffington Post, the actor has studied marine biology and even appeared on Shark Week earlier this year.

Paul WalkerPaul Walker On The Catwalk

"Coty, Inc., the global beauty company that has worked closely with Paul Walker, is saddened to hear the news of his sudden death," the company said in a statement. "As the face of Davidoff Cool Water, Paul contributed to the National Geographic 'Love the Ocean' campaign, whose mission is to protect the ocean. His talent, generosity and passion for giving back were admirable."

Walker died while at another charity event - a fundraiser for the Philippine typhoon. The 40-year-old left behind a daughter, Meadow.


Contactmusic

Tags: Paul Walker


Advertisement

Editors Recommendations

New 'Mad Max: Fury Road' Teaser Trailer Hits The Web. It's Insane. [Trailer]

While Mad Max has never been a docile franchise, we were still...

New 'Mad Max: Fury Road' Teaser Trailer Hits The Web. It's Insane. [Trailer]

Drunken Keith Urban fans hospitalised at concert

Chaos ensued at country star Keith Urban’s concert in Mansfield, Massachussetts as many fans...

Drunken Keith Urban fans hospitalised at concert

Jake Bugg - There's A Beast And We All Feed It

A new black and white video for Jake Bugg's song 'There's A Beast And We All Feed It' has now...

Jake Bugg - There's A Beast And We All Feed It Video

Ian Somerhalder And Nikki Reed Get Affectionate At Comic-Con 2014

Apparently Comic-Con is one giant love fest this year, with Ian Somerhalder...

Ian Somerhalder And Nikki Reed Get Affectionate At Comic-Con 2014

Poll: What Do We Think of The Simpsons/Family Guy Teaser Trailer?

Homer and Peter Griffin, Bart and Stewie, Marge and Lois, Lisa and Meg...

Poll: What Do We Think of The Simpsons/Family Guy Teaser Trailer?

The Kooks - Forgive & Forget (Live At Hana Studios)

The Kooks are set to return with their fourth studio album 'Listen' on September 1st 2014 via Virgin...

The Kooks - Forgive & Forget (Live At Hana Studios) Video
Advertisement

Marvel's "Avengers: Age Of Ultron" Trailer Debuted At SDCC And Looked Awesome, Probably.

Marvel kicked off promotion for Avengers: Age of Ultron early at SDCC...

Marvel's

The Hunger Games: Mockingjay Part 1 'Our Leader The Mockingjay'

Katniss Everdeen has survived the latest political disaster of Panem...

The Hunger Games: Mockingjay Part 1 Trailer

Lily Allen's Instagram Prank Might Get Aussie Policeman In Trouble

Lily Allen’s Instagram prank with the help of an Australian police officer could...

Lily Allen's Instagram Prank Might Get Aussie Policeman In Trouble


More recommendations

Advertisement

Comments

Paul Walker Newsletter

Subscribe to this news alert service to receive news and reviews on Paul Walker

Unsubscribe | Unsubscribe All