Page 2 - Eminem's MMLP2 Is 2013's Second Biggest Debut, Beaten By The 20/20 Experience

Page 2 of 3123

Promotional Genius Spurred MMLP2's Success

Aside from the pure excitement of Slim Shady's return, MMLP2's success could be attributed to the high profile promotional campaign launch months before the album's released to really shake up some excitement within his fanbase. There was the Dr Dre Beats advert launched at the end of August featuring a tantalising snapshot of lead single 'Berzerk' followed by a brand new website filled with teaser videos and promo shots.

Eminem
Impressive Album Sales, MTV Awards & TV Appearances: A Good Year For Slim.

Not to mention the rhyme he dropped on Tony Touch's album, The Piecemaker 3: Return of the 50 MCs as well as the news that hip hop alchemists Dr Dre and Rick Rubin were producing his new album. All in all, it was a perfect storm that seems to have helped frame what could be one of the year's most memorable releases and the biggest hip hop record.

Eminem Lollapalooza
Eminem Received Criticism After Singing Along To His Own Track On 'SNL.'

Page 2 of 3123

Contactmusic

Tags: Eminem - Justin Timberlake - Drake - Miley Cyrus - Icona Pop

Advertisement

More Eminem

Miley, Metallica, 1D and Eminem Added to Guinness Book of World Records

What do Metallica, One Direction, Miley Cyrus and Eminem all have in common? Erm, not much, but they're all set to be immortalised in the...

Eminem Ft. Sia - Guts Over Fear (Audio) Video

Eminem's new song, 'Guts Over Fear' has just been released by Shady Records. The single features Sia Furler and has come out in conjunction with...

MTV Video Music Awards 2014 - Check Out The Red Carpet Pics! [Pictures]

The 2014 MTV Video Music Awards were held at The Forum in California last night (Sunday 24th August). The great and the good from music...

Rihanna and Eminem Take ‘Monster’ On Stage ALS Ice Bucket Challenge While Kylie Gets Soaked On A Yacht

Rihanna and Eminem have become the latest celebrities to take part in the ALS ice bucket challenge. The viral sensation, which sees participants get soaked...

Advertisement

'Motown The Musical' Tours The US - But What Else Do We Love About Detroit Music?

If anywhere has a legendary music scene in North America, it's Detroit, Michigan. With a culture so rich in genre from Motown to rock, it's...

Eminem and Rihanna Kick Off U.S Tour

As far as musical collaborations go, Eminem and Rihanna have given us some of the best. Between 'Love the Way You Lie' (Parts 1 and...

Chris Pratt Raps Eminem, Disses Orlando Bloom And Justin Bieber

Actor Chris Pratt is currently enjoying a huge wave of publicity following the runaway success of his new film Guardians of the Galaxy that’s topping...

Eminem Joined Onstage By Rihanna At Lollapalooza 2014

US rap legend Eminem capped off a triumphant headline set on Friday at Lollapalooza 2014 by inviting Rihanna to join him on stage for three...

Advertisement

Comments

Eminem Newsletter

Subscribe to this news alert service to receive news and reviews on Eminem

Unsubscribe | Unsubscribe All