Page 2 - Eminem's MMLP2 Is 2013's Second Biggest Debut, Beaten By The 20/20 Experience

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Promotional Genius Spurred MMLP2's Success

Aside from the pure excitement of Slim Shady's return, MMLP2's success could be attributed to the high profile promotional campaign launch months before the album's released to really shake up some excitement within his fanbase. There was the Dr Dre Beats advert launched at the end of August featuring a tantalising snapshot of lead single 'Berzerk' followed by a brand new website filled with teaser videos and promo shots.

Eminem
Impressive Album Sales, MTV Awards & TV Appearances: A Good Year For Slim.

Not to mention the rhyme he dropped on Tony Touch's album, The Piecemaker 3: Return of the 50 MCs as well as the news that hip hop alchemists Dr Dre and Rick Rubin were producing his new album. All in all, it was a perfect storm that seems to have helped frame what could be one of the year's most memorable releases and the biggest hip hop record.

Eminem Lollapalooza
Eminem Received Criticism After Singing Along To His Own Track On 'SNL.'

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