Are Tesco Finest and Downton Abbey A Match Made in Heaven?

Subscribe To:

Tesco has tied up a shrewd deal with ITV to become the latest sponsor of the popular Edwardian drama Downton Abbey.

Britain’s biggest grocer announced on Friday (August 16, 2013) that it’s ‘Finest’ range – which consists of over 1,400 productions – would sponsor Downton Abbey for the new season.

According to Reuters, Tesco posted a drop in quarterly underlying sales in Britain, raising doubts about its $1 billion turnaround plan despite a host of new initiatives. However, with ASDA, Morrisons, Sainsburys and Waitrose performing strongly, Tesco has decided the time is right to sign a heavyweight TV deal.

The Downton Abbey ads will begin in October and runs across broadcast, mobile and online platforms.

“Downton Abbey is a great brand fit for Tesco Finest,” said David Wood, Tesco's UK marketing director – and it’s hard to disagree. People who watch Downton Abbey like paying that little bit extra for a bit of quality in their quick and easy dinners. They don’t want to go out to a restaurant, they want to watch Downton Abbey with a spaghetti Bolognese and a glass of red wine. There – we just did the marketing director’s job, and for free.

The historical drama remains a force in British television, with the third season of the show drawing 12 million viewers and a 40 per cent share of the audience. It featured the car crash that killed Dan Stevens' character Matthew Crawley.

Last month, Marks & Spencer launched a Downton Abbey range of toiletries, sold in traditional post-Edwardian packaging. Which is ridiculous. 

Dan StevensDan Stevens Left Downton Abbey After Three Seasons

Hugh Bonneville
Hugh Bonneville Stars in Downton Abbey


Tags: Dan Stevens

Subscribe To:

More Dan Stevens

Night At The Museum: Secret Of The Tomb Trailer

Larry Daley, the former security guard at the American Museum of Natural History in New York, is facing his biggest challenge yet. While he's used...

A Walk Among the Tombstones Movie Review

Although the plot isn't particularly original, a darkly internalised tone makes this low-key thriller oddly compelling. It may be the usual serial killer nastiness, but...

Robin Williams And Ben Stiller Re-Unite For More Magical Mayhem In 'Night At The Museum: Secret Of The Tomb' [Trailer + Pictures]

Another treat is in store for movie fans this Christmas as the family favourite Night At The Museum returns for a third and final instalment....

Night at the Museum: Secret of the Tomb Trailer

Following on from the discovery that New York Natural History Museum's exhibits come to life after dark, security guard Larry Daley (Ben Stiller) is faced...


'The Guest': Dan Stevens Just Became Your New Favourite Actor

As a casting director, Dan Stevens probably wouldn't be the first actor you'd call upon to fill the role of an intense American soldier. The...

The Moment Susanna Reid Ask Dan Stevens A Ridiculous Question

Susanna Reid had no idea. She thought the question was perfectly fine. This despite Downton Abbey actor Dan Stevens bursting into a fit of giggles...

The Guest Trailer

After Caleb Peterson dies whilst fighting on the frontline in the war in Afghanistan, his family back home are overcome with grief. Comfort appears to...

A Walk Among the Tombstones Trailer

Matt Scudder gave up his high-flying job with the NYPD after accidentally shooting dead a civilian while chasing away a group of criminals trying to...



Dan Stevens Newsletter

Subscribe to this news alert service to receive news and reviews on Dan Stevens

Unsubscribe | Unsubscribe All