"Omnomnom!": Boys II Men Turn Wendy’s Pretzel Tweets Into Hilarious Song

Remember the Fast Food Rockers with their "Pizza Hut, Pizza Hut, Kentucky Fried Chicken and a Pizza Hut" lyrics? Or the "Dayum" YouTube guy convulsing with excitement for his fast food find? Well Boys II Men have just created what could be viewed as the next level food-lovin' song for Wendy's.

Crafted from consumer tweets and using the hashtag "#PretzelLoveSongs", 'Yes Yes Yes' is a canny new way to promote a brand by engaging with customers. The '90s crooner trio add their soulful voices into the mix by singing the lyrics and boom! We have a viral campaign.

"We know all about romance, heartache, love lost and found, but we have never had the chance to sing sweet harmonies about, of all things, a pretzel bun," said Boyz II Men member Nathan Morris in a statement released by Wendy's.

"We sing about searching for your better half on our new album Collide, and with our #PretzelLoveSongs video, we put a humorous twist on what some fans are saying is their better half-Wendy's pretzel bun."

More: Boys II Men helped Gisele Bündchen learn English.

The song and clip were created to publicise the re-launch of the chain's "Pretzel Bun" which will be making its way back on to the menu. Wendy's received such an outpouring of encouragement for their decision that they seemingly wanted to immortalise their fans' words in a song.

Watch Boys II Men's 'Yes Yes Yes!' here.

Tweets range from "want to high five myself" to "#burgering" to "it will improve my summer lunch game" as the hip-swaying track explores the multitude of ways people paid their unique thanks to Wendy's for reviving the pretzel bun after a year of absence.

Yes, it's a cold, hard corporate campaign to sell more products but Wendy's have earned the right to our attention by dressing up the marketing as a catchy song in an inventive medium.

More: Boys II Men help fan propose.

Boys II Men
Boys II Men Have Lended Their Distinctive Style & Sense Of Humor To A New Wendy's Ad.


Contactmusic

Tags: Boyz II Men

Advertisement

More Boyz Ii Men

"Omnomnom!": Boys II Men Turn Wendy’s Pretzel Tweets Into Hilarious Song

Remember the Fast Food Rockers with their "Pizza Hut, Pizza Hut, Kentucky Fried Chicken and a Pizza Hut" lyrics? Or the "Dayum" YouTube guy convulsing...

Boyz II Men - Yes Yes Yes! Video

Boyz II Men are set to release their new album 'Collide' later this year, but they sang a different kind of love song to promote...

New Kids On The Block To Hang Tough With Boyz II Men And 98 Degrees On Tour

Their dance moves are more shuffles nowadays, their harmonies harNOnies, but New Kids On The Block have enjoyed a surprising amount of success since returning...

Advertisement

Strap In Your Seatbelts, Boy Band Fans! NKOTB, Boyz II Men, 98 Degrees To Tour!

New Kids On The Block Performing In Liverpool, UK, In 2012New Kids on the Block, Boyz II Men and 98 Degrees are to join forces...

Plan B And Emeli Sande Lead Nominations For MOBO Awards 2012

Plan B and Emeli Sande have both received 5 nominations for the 2012 Mobo awards, making them the joint leading nominees, reports The Telegraph....

Advertisement

Comments

Boyz II Men Newsletter

Subscribe to this news alert service to receive news and reviews on Boyz II Men

Unsubscribe | Unsubscribe All