Blake Lively's Lifestyle Website, Called 'Preserve,' Will Launch Later This Month

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Blake Lively is the latest high-profile celebrity to join the lifestyle-brand business.

The Hollywood actress has finally released a name for her forthcoming website, and fans can expect it to launch later this month.

Although details on the upcoming project are still fairly scare, sources have confirmed to E!News that it will be called 'Preserve.'

So what will make this lifestyle product different to all the rest?

"Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake," the source continued.

Adding, "Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos."

Even though Lively admits she has been "vague" about what her lifestyle brand thus far, she did give out little hints on what to expect in a December (2013) interview with The Cut.

"I'm creating a brand that I felt the need for," she said. "By the time it launches, we will have developed it for two years. So it's a lot of time, energy, efforts, resources, working with amazing people."

Adding, "It will be a site. But not necessarily lifestyle."

"It's about living a very one-of-a-kind, curated life, and how to achieve that," Lively also told British Vogue in September. "There's nothing like it out there - it's without a genre."

The 26 year-old star has now joined a select list of celebrities with their own lifestyle sites, which includes Jessica Alba, Gwyneth Paltrow, Reese Witherspoon, and most recently Ellen DeGeneres.

More: Blake Lively and Suki Waterhouse Lead Our Best Dressed From Cannes Part Two [Pictures]

The chat show host announced earlier this month that she is launching a brand, called E.D., later on this year, hoping to available just in time for the holiday season. The items that Ellen fans can looking forward to purchasing in the collection will include everything from fashion accessories, home goods and items for pets.

Blake Lively
Lively has called her lifestyle website 'Preserve'


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